BEAU ANNABLE
Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
BEAU ANNABLE
Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
︎ Adidas
BRIEF
Bring campaign to life on mobile screens.
These attention grabbing gifs encourage user interaction/engagement. By only previewing snippets, these product glimpses leave viewers wanting more.
CHANNELS
Digital | Mobile
RESPONSE
Given the hyper modern aesthetic of the Tubular range, the concept was to gather existing campaign assets and turn them into glitchy / futuristic ad units.These attention grabbing gifs encourage user interaction/engagement. By only previewing snippets, these product glimpses leave viewers wanting more.
CHANNELS
Digital | Mobile︎︎ Tubular
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︎ Gravitate Music | Nike
Injections of 80’s VHS footage and ‘clip art’ style motion graphics result in an emotive, fast-pace journey through Gravitate’s global campaign work.
BRIEF
Create a showreel that is an art piece in it’s own right. Gravitate Music produce tailor-made tracks for Nike, FIFA, and other global campaigns.RESPONSE
In collaboration with the Gravitate music producers who created the bespoke track, the visuals were matched with the same raw, techno energy.Injections of 80’s VHS footage and ‘clip art’ style motion graphics result in an emotive, fast-pace journey through Gravitate’s global campaign work.
CHANNELS
Digital | Social︎ Music Video
︎ Factor SF |
Google
Collaborate with copywriters and designers to create world-class creative that adheres to brand guidelines and elevates consumer experience.
ROLE
Associate Creative DirectorOUTPUT
Lead the creative for multiple digital marketing, and product release campaigns.Collaborate with copywriters and designers to create world-class creative that adheres to brand guidelines and elevates consumer experience.
CHANNELS
Digital | CRM | Social︎︎ Creative Direction 21 - now
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︎ Chatime
Brief
Get a strange but fun product into the hands of a western audience.
Response
Staying true to the brand’s witty and gently provocative identity, this campaign was designed to get customers talking. After all, no-one forgets their first time. The 360° brand campaign celebrates weirdness and trying new things.
The videos were shown nation-wide in cinemas and extended to bus decals, radio commercials, billboards, and social campaigns. This resulted in customers (and some celebrities) embracing the playfulness by responding on social media, tagging their first-time partners, and sharing stories.
Channels
Cinema | Digital | OOH | Broadcast | Social
Brief
Get a strange but fun product into the hands of a western audience. Response
Staying true to the brand’s witty and gently provocative identity, this campaign was designed to get customers talking. After all, no-one forgets their first time. The 360° brand campaign celebrates weirdness and trying new things. The videos were shown nation-wide in cinemas and extended to bus decals, radio commercials, billboards, and social campaigns. This resulted in customers (and some celebrities) embracing the playfulness by responding on social media, tagging their first-time partners, and sharing stories.
Channels
Cinema | Digital | OOH | Broadcast | Social︎︎ My First Time
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︎ Nike
BRIEF
Promote the release of the latest Air Max Plus TN.
Response
A set of social/digital native videos that promote a hashtag with a subtle nod to the Nike Air Max Plus TN history.
In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.
Combining these two key historical events through a blend of sunset skies and the notion of flying, the #takeoff series will be a collection of shorts promoting the hashtag and the release of the iconic new sneaker.
Channels
Digital | Social
BRIEF
Promote the release of the latest Air Max Plus TN. Response
A set of social/digital native videos that promote a hashtag with a subtle nod to the Nike Air Max Plus TN history.In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.
Combining these two key historical events through a blend of sunset skies and the notion of flying, the #takeoff series will be a collection of shorts promoting the hashtag and the release of the iconic new sneaker.
Channels
Digital | Social︎ Takeoff