BEAU ANNABLE


Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com


BEAUANNABLE


Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com



︎ Nike

Concept Brief—Promote the release of the latest Air Max Plus TN.

Response: A set of social/digital native videos that promote a hashtag with a subtle nod to the Nike Air Max Plus TN history.

In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.

Combining these two key historical events through a blend of sunset skies and the notion of flying, the #takeoff series will be a collection of shorts promoting the hashtag and the release of the iconic new sneaker.

Channel: Digital | Social
︎︎ Takeoff