Nike — Creative direction, editing.
Brief—Promote the new Nike Air Max.
Response—In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.
Combining these two key historical events, the #takeoff series was brought to life through a set of social/digital native videos.
Digital | Social
Air Max Plus TN.
Brief—Promote the new Nike Air Max.
Response—In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.
Combining these two key historical events, the #takeoff series was brought to life through a set of social/digital native videos.
Digital | Social