Air Max Plus TN.

Creative Direction | Concept | Video Composition
Brief—Promote the new Nike Air Max.

Response—In the mid 1990s, Sean McDowell, inspired by the colors of the sunset and the silhouettes of the palm trees at a beach in Florida, created the Air Plus TN. The initial project name for the Footlocker exclusive was dubbed the ‘Nike Sky Air’.

Combining these two key historical events, the #takeoff series was brought to life through a set of social/digital native videos.