NIKE

Air Max Plus TN

Creative Direction | Concept | Video Composition

A  video series that blends product storytelling with design heritage.

Role
Concepted and produced the campaign video by blending two key moments in Air Max history: Sean McDowell’s inspiration for the TN (Florida sunsets and palm trees), and the early Footlocker-exclusive project name “Nike Sky Air.” Paired sunset visuals with in-flight recordings to craft a modern story rooted in heritage.

Outcome
Drove strong engagement and cultural relevance by connecting Nike’s design legacy to a new generation of sneaker fans through the #takeoff series.