minisocial

Rebrand / Website

Logo / Branding | Web Design | App Design

Brief

Redesign the Minisocial brand and digital experience to better serve both creators and clients—simplifying workflows while reinforcing a modern, trustworthy identity.

Role

Led a full digital upgrade across brand identity, web design, and platform UI. Streamlined the experience end-to-end, including a new brief builder and campaign dashboard, built for scale and clarity without sacrificing personality.

Outcome

Enabled a 7× increase in campaign volume—without additional headcount. The optimized system accelerated growth while giving teams more time to focus on client relationships and strategic initiatives.