ADIDAS
TubularSocial | Motion Graphics | Concept
Brief—
Transform Adidas campaign materials into a high-impact social-first video series.
Response—Reimagined the Tubular campaign to perform where attention is hardest to earn. Drawing from the campaign’s disruptive ethos, glitch effects, bold type, and fast-paced edits create visually arresting ad units designed to stand out in a scroll.
Outcome
54% higher click through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.
Response—Reimagined the Tubular campaign to perform where attention is hardest to earn. Drawing from the campaign’s disruptive ethos, glitch effects, bold type, and fast-paced edits create visually arresting ad units designed to stand out in a scroll.
Outcome
54% higher click through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.
