Adidas

Tubular

Social | Digital

Brief

Transform Adidas campaign materials into a high-impact social-first video series.

Role

Reimagined the existing Tubular campaign by transforming materials into a social-first video series designed to capture attention on fast-scrolling feeds. Glitch effects, bold typography, and fast-paced edits drew from the campaign’s disruptive ethos to create visually arresting ad units.

Outcome

54% higher click through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.