ADIDAS

Tubular

Social | Motion Graphics | Concept
Brief— Develop a flexible digital storytelling system for Adidas that adapts across global markets and multiple digital platforms, supporting brand consistency and cultural relevance.

Response—The Tubular campaign is known for its disruptive nature, I took that energy to create glitchy ad units designed specifically for social platforms. These thumb-stopping visuals used digital distortion and rapid cuts to grab attention in fast-scrolling feeds while staying true to Adidas’ bold, boundary-pushing spirit. I built a modular system optimized for social, digital, and e-commerce, balancing global brand consistency with local cultural nuances.

Outcome
Delivered a versatile campaign framework that improved creative cohesion. The system empowered Adidas to engage diverse audiences authentically with platform-specific content, driving stronger global connection and relevance.





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