Adidas
Tubular
Social | Digital | Design System
A high-impact design system that highlights the brand’s influence
at the crossroads of sport, culture, and lifestyle.
Role
Reimagined the existing Tubular campaign by transforming materials into a social-first video series designed to capture attention on fast-scrolling feeds. Glitch effects, bold typography, and fast-paced edits drew from the campaign’s disruptive ethos to create visually arresting ad units.
Outcome
54% higher click-through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.
