ADIDAS
TubularSocial | Motion Graphics | Concept
Brief—
Transform Adidas campaign materials into a high-impact social-first video series.
Role—Reimagined the existing Tubular campaign by transforming materials into a social-first video series designed to capture attention on fast-scrolling feeds. Glitch effects, bold typography, and fast-paced edits drew from the campaign’s disruptive ethos to create visually arresting ad units.
Outcome
54% higher click through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.
Role—Reimagined the existing Tubular campaign by transforming materials into a social-first video series designed to capture attention on fast-scrolling feeds. Glitch effects, bold typography, and fast-paced edits drew from the campaign’s disruptive ethos to create visually arresting ad units.
Outcome
54% higher click through rates across social compared to standard campaign assets, validating the power of purpose-built mobile creative.
