Chatime

My First Time

360 | TVC | OOH | Social | Digital

A full-funnel campaign to introduce Chatime boba tea to a Western market and establish their personailty.

Role
Developed a concept that celebrated individuality, embraced the weird, and invited cultural connection. Wrote scripts, managed casting, and led the creative vision to ensure every element reflected the brand’s playful, memorable personality.

Outcome
Chatime’s most successful campaign to date: a 300% increase in social following and a spot among Australia’s top 50 youth brands—alongside McDonald’s, Nike, and Sephora.