CHATIME
My First TimeOOH | TVC | Social | Script | Casting | Concept
Brief—Launch a full-funnel campaign to introduce Chatime boba tea to a Western market and establish their personailty.
Response—A playful, memorable brand campaign that celebrates individuality. Developed cinema spots, OOH, retail, and social assets that generated bold, shareable brand moments, embracing the weird and inviting cultural connection.
Outcome— Chatime’s most successful campaign to date: a 300% increase in social following and a spot among Australia’s top 50 youth brands—alongside McDonald’s, Nike, and Sephora.
Response—A playful, memorable brand campaign that celebrates individuality. Developed cinema spots, OOH, retail, and social assets that generated bold, shareable brand moments, embracing the weird and inviting cultural connection.
Outcome— Chatime’s most successful campaign to date: a 300% increase in social following and a spot among Australia’s top 50 youth brands—alongside McDonald’s, Nike, and Sephora.
