BEAU ANNABLE
Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
BEAU ANNABLE
Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
︎ Chatime
Brief
Get a strange but fun product into the hands of a western audience.
Response
Staying true to the brand’s witty and gently provocative identity, this campaign was designed to get customers talking. After all, no-one forgets their first time. The 360° brand campaign celebrates weirdness and trying new things.
The videos were shown nation-wide in cinemas and extended to bus decals, radio commercials, billboards, and social campaigns. This resulted in customers (and some celebrities) embracing the playfulness by responding on social media, tagging their first-time partners, and sharing stories.
Channels
Cinema | Digital | OOH | Broadcast | Social
Brief
Get a strange but fun product into the hands of a western audience. Response
Staying true to the brand’s witty and gently provocative identity, this campaign was designed to get customers talking. After all, no-one forgets their first time. The 360° brand campaign celebrates weirdness and trying new things. The videos were shown nation-wide in cinemas and extended to bus decals, radio commercials, billboards, and social campaigns. This resulted in customers (and some celebrities) embracing the playfulness by responding on social media, tagging their first-time partners, and sharing stories.
Channels
Cinema | Digital | OOH | Broadcast | Social︎︎ My First Time
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