BEAU ANNABLE


Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com


BEAU ANNABLE


Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com



︎ Chatime

Brief

Get a strange but fun product into the hands of a western audience. 

Response

Staying true to the brand’s witty and gently provocative identity, this campaign was designed to get customers talking. After all, no-one forgets their first time. The 360° brand campaign celebrates weirdness and trying new things. 

The videos were shown nation-wide in cinemas and extended to bus decals, radio commercials, billboards, and social campaigns. This resulted in customers (and some celebrities) embracing the playfulness by responding on social media, tagging their first-time partners, and sharing stories.

Channels

Cinema | Digital | OOH | Broadcast | Social
︎︎ My First Time