My First Time.

Creative Direction | Concept | Script | Casting
Brief—Create a 360° brand campaign to introduce boba tea to a western audience. 

Response—A playfully provocative campaign aimed to ignite curiosity and leave a lasting mark through celebrating individuality / embracing weirdness.

Outcome— Chatime's most successful 360° brand campaign to social date. 300% increase in social following. Chatime is now ranked in the top 50 youth brands of Australia, alongside McDonalds, Nike, and Sephora.