CHATIME
My First Time.Creative Direction | Concept | Script | Casting
Brief—Create a 360° brand campaign to introduce boba tea to a western audience.
Response—A playfully provocative campaign aimed to ignite curiosity and leave a lasting mark through celebrating individuality / embracing weirdness.
Outcome— Chatime's most successful 360° brand campaign to date. A 300% increase in social following. Chatime is now ranked in the top 50 youth brands of Australia, alongside McDonalds, Nike, and Sephora.
Response—A playfully provocative campaign aimed to ignite curiosity and leave a lasting mark through celebrating individuality / embracing weirdness.
Outcome— Chatime's most successful 360° brand campaign to date. A 300% increase in social following. Chatime is now ranked in the top 50 youth brands of Australia, alongside McDonalds, Nike, and Sephora.
