Shopify
Linkpop (Link in bio tool)
Branding | Design System | Web Design | Animation
A reimagined identity with a modular design system that highlighted product features through playful, expressive animations across digital and social platforms.
Role
Conceptualized and led the end-to-end brand refresh for Linkpop, including new identity, UX, web design, and signature motion graphics. Developed a playful, modular design language with animations that highlighted product features in a digestible, creator-friendly way.
Outcome
Positioned Linkpop as a standout, creator-focused platform, driving stronger user engagement and elevating Shopify’s appeal to a new generation of digitally native audiences.
