Shopify

Linkpop (Link in bio tool)

Branding | Web Design | Motion Graphics

Brief

Led a full brand refresh including identity, UX, and motion. The design language emphasized personalization and expressiveness, brought to life through signature animations and playful modular layouts that highlighted product features in a digestible way.

Role

Conceptualized and led the end-to-end brand refresh for Linkpop, including new identity, UX, web design, and signature motion graphics. Developed a playful, modular design language and animations that highlighted product features in a digestible, creator-friendly way.

Response

Positioned Linkpop as a standout, creator-focused platform, driving stronger user engagement and elevating Shopify’s appeal to a new generation of digitally native audiences.