SOLLIS HEALTH
RebrandBranding | OOH | Social | Growth
Brief—Reposition a concierge medical service offering 24/7 ER-level care and personalized treatment through a brand system that could clearly articulate its complex offering and scale across digital, print, and in-clinic environments.
Response—Led a full brand refresh grounded in clarity, trust, and calm authority. Simplified the visual language with a restrained palette, scalable typography, and redesigned logo built for digital performance. Directed all photo and video to feel intimate, warm, and real, shifting from sterile tropes to human storytelling. Extended the slash-like “S” into a flexible motif used across layouts, motion, and environments.
Outcome—Improved user trust and clarity across platforms. Helped unify cross-functional teams, accelerate go-to-market timelines, and support rapid growth into new markets and services.
Response—Led a full brand refresh grounded in clarity, trust, and calm authority. Simplified the visual language with a restrained palette, scalable typography, and redesigned logo built for digital performance. Directed all photo and video to feel intimate, warm, and real, shifting from sterile tropes to human storytelling. Extended the slash-like “S” into a flexible motif used across layouts, motion, and environments.
Outcome—Improved user trust and clarity across platforms. Helped unify cross-functional teams, accelerate go-to-market timelines, and support rapid growth into new markets and services.
