Beau Annable,
Creative Direction.
Multidisciplinary creative practices, reaching global audiences in fashion, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
Beau Annable,
Creative Direction
Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
Volkswagen — Art direction, concept.
Response— An interactive mobile ad unit / mini site that enables users to create and share unique music tracks by navigating their daily commute.
After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies. The unique track could then be downloaded and shared.
Digital | Website | Moblie
Polo — Play the City.
Brief—Promote the launch of the new VW Polo Play the city’ campaign on mobile.
Response— An interactive mobile ad unit / mini site that enables users to create and share unique music tracks by navigating their daily commute.
After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies. The unique track could then be downloaded and shared.
Digital | Website | Moblie
