︎ Volkswagen
Brief
Promote the new Polo campaign on mobile.
Response
Taking the ‘Play The City’ tagline literally - an interactive app enables users to create and share unique tracks simply by navigating their daily commute.
After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies, creating a unique track that they can download and share.
Channels
Digital | Mobile App
Brief
Promote the new Polo campaign on mobile.Response
Taking the ‘Play The City’ tagline literally - an interactive app enables users to create and share unique tracks simply by navigating their daily commute. After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies, creating a unique track that they can download and share.
Channels
Digital | Mobile App︎︎ Polo - Drive The City


