BEAU ANNABLE


Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com


BEAU ANNABLE


Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.

︎ Los Angeles, CA
︎ hello@beauannable.com



︎ Volkswagen

Brief

Promote the new Polo campaign on mobile.

Response

Taking the ‘Play The City’ tagline literally - an interactive app enables users to create and share unique tracks simply by navigating their daily commute.

After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies,  creating a unique track that they can download and share.

Channels

Digital | Mobile App
︎︎ Polo - Drive The City