Volkswagen Polo

Play the City.

Digital Art Direction | Concept | UI Design
Brief—Promote the launch of the new VW Polo Play the city’ campaign on mobile.

Response—An interactive mobile ad unit / mini site that enables users to create and share unique music tracks by navigating their daily commute. After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies. The unique track could then be downloaded and shared.