Volkswagen Polo

Play the City

Website | Digital

A minisite and mobile ad that turned daily commutes into music production. Using the phone’s gyroscope, each turn or movement added new instruments, creating unique tracks that users could save and share.

Role
Concepted and directed the creative, blending platform-native storytelling with real-world interactivity. Designed the experience to feel playful, intuitive, and to seamlessly integrate into everyday behavior.

Outcome
Recognized as a standout example of mobile-first innovation, extending campaign reach organically and setting a new benchmark for how sensors and interactivity can drive deeper engagement.