Volkswagen Polo         

Play the City.

Digital Art Direction | Concept | UI Design
Brief—Promote the launch of the new VW Polo Play the city’ campaign on mobile.

Response—An interactive mobile ad unit / mini site that enables users to create and share unique music tracks by navigating their daily commute. After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies. The unique track could then be downloaded and shared.

Creative Direction.