BEAU ANNABLE
Over the past decade, Beau's multidisciplinary creative practices have reached global audiences in the fashion, arts, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
BEAU ANNABLE
Beau's multidisciplinary creative practices have reached global audiences in the digital marketing, fashion, music, consumer goods, & tech landscapes.
︎ Los Angeles, CA
︎ hello@beauannable.com
︎ Volkswagen
Brief
Promote the new Polo campaign on mobile.
Response
Taking the ‘Play The City’ tagline literally - an interactive app enables users to create and share unique tracks simply by navigating their daily commute.
After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies, creating a unique track that they can download and share.
Channels
Digital | Mobile App
Brief
Promote the new Polo campaign on mobile.Response
Taking the ‘Play The City’ tagline literally - an interactive app enables users to create and share unique tracks simply by navigating their daily commute. After selecting a music genre, the gyroscope in users’ phones would recognize left and right turns which would introduce different instruments and melodies, creating a unique track that they can download and share.
Channels
Digital | Mobile App︎︎ Polo - Drive The City
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