Coinbase
Customer Journeys
Built a unified design system to simplify crypto and make Coinbase more human, accessible, and consistent across every customer touchpoint.
Scope
Outcome
Delivered a toolkit that enabled internal teams and markets to scale quickly, localize authentically, and keep pace with Coinbase’s rapid growth. Improved acquisition, engagement, and retention while accelerating creative delivery globally.
Design System | Web Design | CRM | Digital | UI | UX
Role
Collaborated with art directors and copywriters in shaping a scalable design framework spanning acquisition, onboarding, and retention. Partnered with product and brand teams to translate abstract financial concepts into human-centered stories and experiences.
Role
Collaborated with art directors and copywriters in shaping a scalable design framework spanning acquisition, onboarding, and retention. Partnered with product and brand teams to translate abstract financial concepts into human-centered stories and experiences.
Outcome
Delivered a toolkit that enabled internal teams and markets to scale quickly, localize authentically, and keep pace with Coinbase’s rapid growth. Improved acquisition, engagement, and retention while accelerating creative delivery globally.
