Coinbase
Customer Journeys
Design System | Web Design | CRM | Digital | UI | UX
Built a unified design system to simplify crypto and make Coinbase more human, accessible,
and consistent across every customer touchpoint.
Role
Collaborated with art directors and copywriters in shaping a scalable design framework spanning acquisition, onboarding, and retention. Partnered with product and brand teams to translate abstract financial concepts into human-centered stories and experiences.
Collaborated with art directors and copywriters in shaping a scalable design framework spanning acquisition, onboarding, and retention. Partnered with product and brand teams to translate abstract financial concepts into human-centered stories and experiences.
Outcome
Delivered a toolkit that enabled internal teams and markets to scale quickly, localize authentically, and keep pace with Coinbase’s rapid growth. Improved acquisition, engagement, and retention while accelerating creative delivery globally.
Delivered a toolkit that enabled internal teams and markets to scale quickly, localize authentically, and keep pace with Coinbase’s rapid growth. Improved acquisition, engagement, and retention while accelerating creative delivery globally.
