PLAZA
Launch CampaignVideo Creative Direction | Styling
Brief—As the co-founder and Creative Director of a vintage apparel brand, the objective was to create a visually compelling narrative that effectively introduces and elevates the brand.
Role—Oversaw creative vision for the launch campaign. Guided styling, casting, and narrative direction, shaping a surreal boxing gym story that subtly referenced the sporty vibe of the collection and evoked curiosity and intrigue.
Role—Oversaw creative vision for the launch campaign. Guided styling, casting, and narrative direction, shaping a surreal boxing gym story that subtly referenced the sporty vibe of the collection and evoked curiosity and intrigue.