PLAZA
Launch CampaignCreative Direction
Brief—As the co-founder and Creative Director of a vintage apparel brand, the objective was to create a visually compelling narrative that effectively introduces and elevates the brand.
Response—Fuse a bespoke music track with a surreal boxing gym narrative, subtly referencing the sporty vibe of the vintage collection. The goal is to evoke curiosity and intrigue, drawing attention to the brand launch and leaving a lasting impression on the audience.
Response—Fuse a bespoke music track with a surreal boxing gym narrative, subtly referencing the sporty vibe of the vintage collection. The goal is to evoke curiosity and intrigue, drawing attention to the brand launch and leaving a lasting impression on the audience.