Plaza

Launch Campaign


Social | Digital

Brief

As the co-founder and Creative Director of a vintage apparel brand, the objective was to create a visually compelling narrative that effectively introduces and elevates the brand.

Role

Oversaw creative vision for the launch campaign. Guided styling, casting, and narrative direction, shaping a surreal boxing gym story that subtly referenced the sporty vibe of the collection and evoked curiosity and intrigue.






2024©